Low inventory is keeping prices trending upwards all over the prime Los Angeles markets, even as loan interest rates tick steadily upwards. Our lenders are advising to write NTE 5.25% in our contracts nowadays. Keep in mind that 5% is still historically low, as many of us old-timers paid 10% or more interest rate for […]Read More...
Wish | Sotheby's International Realty
Saffron Wilson is a residential real estate partnership within Wish | Sotheby’s International Realty serving buyers and sellers in the South Valley luxury market.
Both graduates of UCLA, Dana Rose Saffron and Joie Wilson—together with their families—are longtime residents of Sherman Oaks and Studio City, respectively.
Our guiding principles in our daily work? “Service, Integrity, Insight. Operating with a clear sense of duty and responsibility, our attention to detail, transactional expertise, and customized solutions serve our clients’ best interest. Our in-depth market knowledge is strengthened through our experience, research and analysis, and by the relationships we’ve developed within our communities.”
Trends we see in the 2018 real estate market in Southern California? “Prices should continue to increase, albeit likely at a slower pace than seen in recent years. The continued demand for real estate in our market and the limited supply should outweigh the recent uptick in mortgage interest rates. With interest rates still at historic lows, it is a great time to buy properties in Los Angeles.”
How do you make each client feel important? “Our clients’ needs are paramount, so we listen first and together we form the strategy that will see their goals achieved from beginning to end. As with any relationship, communication is key, and during a real estate transaction, people need to know that they are not alone. It’s all about our clients!”
What’s your #1 tool for marketing your business? “Technology, including targeted advertising and social media, of course, but we also appreciate the tried-and-true methods of good old-fashioned relationships, both with our colleagues and database of buyers and sellers.”
Why should potential clients trust you to do the best job for them? “With our corporate background, we have developed a strict work ethic and a strong sense of professionalism. We strive to maximize the value of our clients’ time and ensure that the multiple facets of the transaction process are expertly and sensitively managed. We work to exceed our clients’ expectations and build relationships that last. There is no higher compliment than repeat business. That is what drives us.”
The Esquire Network
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Los Angeles Real Estate Trends: In 2017 prices continued to rise, although at a slower pace than the prior year. Overall, the market is strong and will likely continue to appreciate in the coming year. Interest rates are still under 5%, which is historically very low. Inventory is in short supply which also keeps the […]Read More...
It’s a great time to be in Real Estate in Los Angeles! Interest rates are still at historic lows and thank goodness we still have the mortgage deduction. Our mortgage experts tell us that we likely will remain under 5% by the end of 2017; the slight increase in interest rates is a good sign that […]Read More...